Digital campaigns could happen in any place. We help DBS to launch a event to extend their TVC
theme with an interactive event in a shopping mall. Users would need to compete each other with a virtual marathon in 3 mins!
Our "3-2-Run" strategies amazed audiences and we also won Best Engaging Event (Bronze) in Marketing Events Awards 2020, Excellence in Targeted Event (Gold) and Excellence in Financial Marketing (Bronze) in Marketing Excellence Awards 2020, Best Use of Contest - Gold, Best Use of Smart Data Analytics - Gold, Best Loyalty Programmer (Finance & Insurance) - Bronze in Loyalty and Engagement Award 2020.
No. of card application via Omni increased
No. of % growth on Omi app download.
Activation improved via Omni.